Before starting any action, it is best to define your digital marketing strategy, or you run the risk of getting lost and spending unnecessarily.
To define your digital marketing strategy , a simplified and effective model includes the following questions: (1) What is your objective; (2) Who are your customers and how do they use digital platforms; (3) What message do you want to convey; (4) What are the best platforms or social networks for your business.
1. What is your goal?
What do you expect from your website and social media? Some want customers, others want sales, and others just want to promote your brand. It is important to keep in mind that each platform, be it your website, your search engine ad (Google, Bing), your landing page, your social media such as Facebook pages, LinkedIn , your blog, your newsletter or any other, works best for a certain type of objective.
Each business has its own operating logic, and what works for one is not necessarily what works for another. Knowing what the immediate objective of the business is, it is easier to find out where your audience is moving online, the first step in choosing the most appropriate digital marketing strategy.
2. Who are your customers and how do they use digital platforms?
Start by understanding whether your business is B2B or B2C, in other words, do you sell to other companies or do you sell to the end consumer.
Know that your digital presence cannot be limited to unscrupulous product offerings. Your customer becomes interested and approaches you when bitstamp database recognize that you add value to them, something beyond simply selling them products or services. By offering knowledge, information, instruction and educating them with quality content, you will make them closer to you and more receptive to your offers.
Knowing who your consumers are, what their interests are, geographic location, gender, age range, etc. makes it easier to create content for the social media they frequent, thus ensuring alignment with your digital marketing strategy.
3. What message do you want to convey?
The message you want to convey must reflect your positioning, your values and the image you want to see reflected in your products and services.
A simple model suggests 4 types of messages that work, they are:
- What problem does your product or service solve;
- What are your values (not monetary values, but the principles you follow in your business);
- What difference will they make to your customers;
- What makes you unique when compared to your competitors? (Unique Value Proposition or UVP);
Once you have a clear idea of these types of messages, write 10 messages as if you were speaking face to face with your audience. These will be the help businesses stand out of your content that will help you find the best platform for your audience on the internet, an important point for a correct digital marketing strategy.
4. What are the best platforms or social networks suitable for using in your digital marketing strategy?
It is worth repeating that each platform or social network has its own purpose and focus. Just because everyone around you is talking about Facebook or Twitter does not mean that they will be the best choice for achieving good results.
Facebook is a social network for friends turkey numbers database family, which can bring good results for products, services or ideas that can be inserted in this context (restaurants, travel, etc.). On the other hand, there are social networks specific to other types of audiences, such as B2B, which have a very different operating logic. An efficient digital marketing strategy is one that focuses on the platforms most likely to generate business.
Likewise, people don’t go to Facebook to find solutions to their problems, whatever they may be; they do that on search engines when they want something specific. And even on search engines, it’s important to know how people perform their searches, what types of words they use, among other details.
It’s common for someone to ask you: “How come you’re not on Pinterest or Vimeo?” or “How come you’re not in the top position on Google.” The answer is simple: what word am I not in the top position on Google for? Does this word have anything to do with the positioning I want to achieve? Is Pinterest a relevant social network and is it where my customers are? A digital marketing strategy has to take you to where your customers are.