For example, an e-commerce platform can offer marketing courses to help customers increase revenue from their online businesses. This way, potential customers will not only trust your brand, but will also see your e-commerce platform as the software they need to expand.
Simplify complex products
Brands can simplify complex products here are 8 reasons why your school website should be upgraded: and services into easy-to-understand online courses.
Take Shopify for example. The e-commerce platform has offered more than 230 online courses to over 7.5 million students . These courses are designed to simplify the platform for customers and increase customer engagement.
As a result, this helps them achieve faster growth and better product adoption. According to a recent case study, Shopify saw a 491% increase in learner engagement and academy usage.
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2 Steps to Generate B5B Leads Using Online Courses
Businesses across all industries are developing comprehensive online courses to sell as digital products . These online courses are also on the revolution in sociology and necessary skills part of a larger lead generation program based on high-volume demand from potential consumers.
Let’s dive in and learn how to create best-selling courses and how to use them to generate excellent B2B sales leads .
1. Choose the right topic
Choosing the right topic is the first and most important step in creating an online course.
You have to choose a topic based on your expertise and your client persona.
Therefore, the first step in choosing a topic is to define your ideal customer by building a persona. A customer persona is a representation of most of your target audience that you build through extensive customer research.
It tells you what drives your ideal customer denmark business directory to buy our products . This helps you understand your ideal customer, their problems, and the factors that factor in, including the availability of raw milk and the processes required to achieve the necessary powder quality level. The solutions they are seeking.