Google Ads remarketing campaigns work by reconnecting with anonymous website visitors and offering a seamless and instantaneous means of re-engaging potential customers post-visit. The platform allows you to customize lists, run tests, and optimize ads, and offers various types of retargeting campaigns to experiment with.
What’s unique about Google is that it’s not just the search engine that you can show retargeted ads in. Google Shopping aside, you can use the Google and YouTube app to run retargeting campaigns on:
Google Display Network: Over two million publishers use Google AdSense to serve ads on their website, apps, or videos. The display ad format is great for impressions—retargeted ads show up when your targeted audience surfs the internet, not just specific social media platforms.
YouTube. Link your YouTube channel to your Google Ads account and retarget people who’ve viewed, interacted with, or subscribed to your channel. If someone liked your “Capsule wardrobe” video playlist, for example, you could retarget them on YouTube to promote your “Apparel basics” collection.
Email retargeting campaign
Segment your ads by geographic region, interests, behaviors, age, and other demographics to hone in on your audience. Examples of popular email retargeting strategies include:
Cart recovery emails, a form of dynamic ad that shows the products someone abandoned on a recent visit
Personalized product recommendations, which paraguay whatsapp number data 5 million you can offer by digesting zero-party data willingly volunteered by your audience through quizzes or feedback surveys
“We miss you!” emails, which rengage lost customers and convince them to buy again
But remember: Even as your email list grows, it’s not a magic bullet. People might not open your email—and even when they do, there’s no guarantee that they’ll take action. That’s why email marketing works best when combined with retargeting campaigns, which reinforce the message and reach out to your customers beyond the inbox.
How to optimize retargeting campaigns
Evaluate retargeting costs
Although retargeting campaigns naturally drive creating a strong drive? more conversions due to their personalized nature, customer acquisition costs (CAC) are rising across the board. Today it’s 60% more expensive to acquire a customer than it was five years ago.
Regularly check in on CAC and benchmark it to text services customer lifetime value (CLV)—not just for that retargeting campaign, but the entire budget you’ve spent to get the customers’ attention in the first place. If you spend $5,000 on a Facebook advertising campaign targeting new traffic, a further $15,000 to bring them back with a dynamic retargeting ad, and 480 customers buy, will each one spend more than the $42 you’ve splashed to acquire them?