Male, 25-35 years old . Office worker, with an above-average salary, lives in a residential area far from the center. Got his license relatively recently (2 to 4 years ago), bought his own car recently after saving up or received it as a gift/inheritance from his parents. Examples of portraits He is well-versed in mechanics, but poorly, knows only the basic terms. Owns a European-made car, used, but in good condition and with low mileage. Interested in saving his money, but at the same time strives to receive the highest quality services. He will choose the car service that will provide him with an appropriate balance between price and quality.”
” A woman, 25-35 years old, has children
She drives often because she needs to take the children to school/club, buy morocco phone number library groceries, and on weekends go to the mall for shopping or to the cinema. She doesn’t understand mechanics, and doesn’t want to – she doesn’t have time for it. If the client has a problem with her car, she wants to solve it as soon as possible. She is even ready to overpay for the service, because she won’t look for cheaper options – she needs a solution as quickly and easily as possible. But her husband, who also drives, may be more demanding when choosing a car service and, at a minimum, will carefully study several different companies, read reviews on the Internet, and consult with friends.”
Both portraits create a clear impression of the people mentioned. Examples of portraits Thanks to this, we understand that men who match the first description are more likely to respond to advertising promising low prices, discount coupon draws, or other similar promotions. And since such a person is used to saving, he is more interested in having a car repair shop close to home, so that he does not have to spend a lot of money on the road.
Women who fit the second description are more interested in fast service at a why your developer teams should be using kanban boards time convenient for them. So, this is exactly what you need to offer them in advertising.
How to correctly formulate a proposal to a client
The ODC formula will help with this :
Offer / Offer
The most common mistake entrepreneurs make at this stage is to advertise without a specific offer. They simply state that “we have the best prices”, “experienced workers” and “modern equipment”.
Such abstract announcements are quickly forgotten in the flow of information that surrounds people every day. To be remembered, be specific. Offer people a tangible and understandable benefit.
Examples of such messages:
“When you buy oil at our service station, we will change it for free!”
“We provide all clients with a 60% discount on chassis diagnostics.”
“We will carry out vehicle diagnostics in 15 minutes at a time convenient for you.”
When choosing a message, focus on the needs of your audience. Remember its profile. If your singapore data target audience is people with a low income, then focus on low prices, for example, or the convenient location of your workshop. If you want to attract office workers, then focus on the efficiency of your services, promise to do everything as quickly as possible and without delays. In short, think about what your audience wants and offer it to them.
Important: one advertising message should contain one offer of benefit. If you have several target audiences, create several advertising messages separately for each.