While B2B owners are certainly a varied lot! we don’t know too many of them who would be comfortable risking a lot of money just to end up with a redesign that may do more harm than good. Just sayin.
As the name implies!volutionary
site redesign is an approach to site redesign that is constantly improving
You’ll never be stuck with just that one radical design that changed a whole bunch of elements on your B2B site—you’ll always be testing every element individually to see if lifts have occurred on your site.
This can be anything from your clickthrough rate to leads to your actual conversions.
radical vs. evolutionary site redesign
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Unsurprisingly! there are many different benefits of an evolutionary site redesign:
It’s a lot quicker – Evolutionary site redesign is a process that turkey whatsapp number data 5 million takes a far shorter period of time than a radical site redesign. That’s because essentially it targets specific problems by creating hypotheses and always testing your site after every specific design changes! so you’ll be getting feedback about the changes much faster.
Results are measured – Controlled
/b testing is performed after every site element change. For instance! let’s say that you change the landing page copy on your B2B site. An a/b test is run for each redesigned element so clean and optimize your targeted lead lists that you determine with certainty if the design change had a positive effect or not.
Contrast that with a radical site redesign where! germany cell number sometimes! only the useless “gut feeling” of the designer is taken into consideration.
It produces a better user experience – We’ve often stressed how integral the user experience is to a highly successful B2B site. Well! evolutionary site redesign takes this to heart and ensures that the user experience doesn’t suffer. This means that your buyers won’t be subjected to a radically revamped site.