Enter a few broad seed keywords
building opportunities for a competitor For example
, if you’re a competitor to GetResponse, this topic on “what are popups” might make sense for you to cover because 21 websites are linking to it. GetResponse’s article on what are popups, which is now dead To see who’s linking to these pages, click on a caret beside the URL and go to the Backlinks report. Clicking the Backlinks report to see the backlinks pointing at GetResponse’s dead article Backlinks report for GetResponse’s dead article From here, you can reach out to the people linking to these broken pages and ask them to link to your new guide on the topic. FURTHER READING Broken Link Building:
The Complete Guide Keywords Explorer
Keywords Explorer is our keyword research tool. Let’s look at a few ways to find good keywords to target, fast. 1. Find keywords by search intent Search intent is the reason behind a searcher’s query. To rank high on Google, you’ll need to match search intent. But, analyzing the SERPs for thousands of keywords manually can be incredibly time-consuming. So, a quick way is to use keyword modifiers like “best,” “how,” and “buy.” So, let’s say we have an ecommerce store that sells camping equipment. Here’s how we
would find keywords by search intent:
(e.g., camping, tent, sleeping bag, campfire) Go to the Matching terms report Add an Include filter for these modifiers (how, what, when, where, why, tutorial, tips) Finding informational keywords using the Include filter in Keywords Explorer This will show us a list of informational keywords we can create content for on our blog. If we want to find commercial investigation keywords, we can simply add an Include filter for words like “best,” “vs,” and “review.” Finding commercial keywords using the Include filter in Keywords Explorer 9. Find low-competition
keywords There are two ways to find low-
competition keywords in Keywords Dominican Republic Email List Explorer. The first way is to set a Keyword difficulty (KD) filter. Set it to a low number, like 10, and you’ll see low-difficulty keywords you can target: Applying a low KD filter to find low difficulty keywords The second way is to set a Domain Rating (DR) filter. DR is widely used in the SEO community to estimate a website’s authority. So, setting a DR filter can help you find keywords where non-authoritative sites rank high in the SERPs. So, let’s set it to a low value like 30. This will show us keywords that have at least one website with a DR up to 30 in the top 5. Applying a lowest
DR filter to find keywords where a site with low-
authority is ranking If we expand one of the SERPs, we see a result with <DR30 and 0 backlinks! A result ranking for best pop up tent with <DR30 and no backlinks This certainly seems like an easy topic to rank for. 10. Bulk analyze a list of keywords You can enter up to 10,000 keywords at a time in Keywords Explorer, which allows you to analyze any custom list of keywords. Once you’ve pasted your list, you’ll be able to view all their metrics. You can bulk analyze up to 10,000 keywords in Keywords Explorer You can also cluster them by terms or Parent Topics. You can group your custom keyword list by parent topics or terms 11. See organic share of voice for your competitors If you’ve entered your own list of keywords, you can go to the Traffic share by domains report to see sites that rank for your list of
keywords, along with the traffic share they own
. See the organic share of voice for your Outbound Lead Generation: Proactive Strategies to Fill competitors by going to the Traffic share by domains report This tactic is great for keyword research. For example, we can click on the caret for any of the websites, choose Top pages, and we can see all the topics that are sending them the most search traffic. Click on Top pages for any site in the Traffic share by domain to see their pages with the most search traffic Site Audit Site Audit lets you crawl your website to find and monitor for 100+ technical and on-page SEO issues. To run a crawl, create a new project and either import your websites from Google Search Console (GSC) or add