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Why develop Personas in your marketing actions?

Have you ever wondered why, after defining your marketing strategy and starting to act frequently on social media, your posts end up not generating the engagement and buzz you initially expected?

One of the reasons why all your publishing bitget database marketing efforts aren’t working could be a poor understanding of your target audience or audiences.

<p>As a good marketing strategist, you need to have in-depth knowledge of the “personas”, their needs, difficulties, desires and start to see the world as your target customer sees it.This is exac

tly why creating personas is extremely necessary.

What are personas?

Buyer personas are characters, generalized representations of your ideal customers (and potential customers). You generalize and group certain target organic traffic increase: targeted content creation into a similar category so that you can better understand! them and serve them better; helping you tailor your content to the specific needs, behaviors, and concerns! of different groups (whether in the form of content, marketing, product, or sales pitch).

Another problem that can occur is that you have already defined your personas but they are not working. Why does this happen?

How to correctly define your personas?

To correctly define your personas, we list some important points:

  • Base your personas on market research and/or internal data from your company
  • Collect as much information as possible turkey numbers database visitors, leads and potential customers
  • Use your field staff (sales team, sales, telemarketing, telesales, support, etc.)
  • Ask the right questions
  • Create negative personas

By building your personas correctly, you get the message, form, language and content right and achieve greater engagement in your marketing efforts.

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