Today it is needed not only by celebrities and politicians, but by everyone who wants to succeed in their chosen field.
A personal brand is a message that you convey to your clients, followers, and all Internet users. Think about what is important to you? How do you want to look in the eyes of others? What benefit can you bring to them? Develop a personal brand Once you have decided, create the corresponding content. And publish it on your social networks, alternating with photos of beautiful hairstyles, makeup, manicures, or pedicures. These can be lifestyle stories, life hacks, or reviews. There is only one requirement: the content must correspond to the chosen personal brand.
This advice may seem strange to you
We are talking about ways to attract clients to a new beauty salon, what does luxembourg phone number library the owner’s personal brand have to do with it? But that’s how it works. People are most interested in people. Beautiful pictures and motivational texts only give a temporary effect. If you want clients to stay with you for a long time, “humanize” your beauty salon, become the face of your business. And through yourself and your personality, including, catch people’s attention.
How to promote your personal brand on social networks:
- Post your photos more often (at least once a week)
- write informational posts and express your opinion in them
- position yourself as an expert in a certain field (if your knowledge is insufficient, improve it)
Collaborate with influencers and opinion leaders
What makeup to choose, what restaurant to go to and what indie brand to companies’ fear of the digital age use – users are looking for answers to these and many other questions from bloggers on social networks. Especially those who are under 40.
You, as the owner of a beauty salon, can and should use this. If you have no clients or only a few of them, choose to collaborate with beginning bloggers with an audience of up to 1,000 people. You can pay them with barter – mutual reposts and free beauty treatments, for example. Develop a personal brand If your business is growing and already making a profit, choose bloggers with a number of subscribers up to 10 thousand people.
But there is a nuance. Bloggers have a very diverse audience. These are people from different canada data cities, with different values and needs. Even if a blogger lives in the same city as you, this does not mean that his entire audience is concentrated there. You need to find out these details before starting cooperation, otherwise you will simply waste your time and not get the desired result. This can be done with the help of surveys, as well as studying the comments and personal accounts of the chosen blogger’s subscribers.