Marketers often argue whether a sitemap is necessary or not. Some believe that sitemaps are crucial to well-organized site navigation and SEO efforts. Others think that sitemaps are just there to cover up for bad site design in the first place.
We’re sure that the answer is already clear. You most definitely need a sitemap on your B2B site for two reasons: to improve usability and conversions.
In this article, we’ll be drilling down into the two kinds of sitemap and how you can improve usability and conversions using sitemaps.
The Sitemap Comes Before the Design of Your B2B Site
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One thing that we always stress is that there’s a lot to do before you can faithfully jump into the design part of your site. We’ve previously identified 10 Must- spain whatsapp number data 5 million Do’s that you have to take care of before you approach the look and feel of your B2B web design. Organizing and structuring your sitemap also falls into this category.
Thinking about what your sitemap will look like is a big help when it comes to planning your B2B site since it gives you a blueprint of what to put where.
As we mentioned above, there are two types of sitemaps, the XML sitemap and the HTML sitemap. Both are important in their own, unique ways at improving usability and conversions.
Introducing the XML Sitemap
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To put it plainly, an XML sitemap build a scalable digital marketing strategy focuses mostly on helping your SEO efforts.
An XML sitemap, which stands for extensible germany cell number markup language, is the text file that has all of the URLs on your B2B site. In addition, it might also contain metadata on every URL. This can include information on when every URL was updated, how important it is, and also how related it is to the other URLs of your site.