These free resources can serve as an attraction for your paid courses. You can use them to capture email addresses of potential students.
This way you can email them, show your online repeat and pas media authority on the topic, and promote your main online course.
Here are some examples of lead magnets you can use to market your online courses:
E-book
As one of the most popular ways to engage users, eBooks have a high conversion rate . They’re also easy to create. All you need to do is repurpose and build upon your existing course content.
You can offer a super condensed version of your course as a small 20-page eBook. Be sure to include a strong call to action at the end to drive ‘to be one of the top three nominees alongside two amazing scholars was already unexpected’ conversions for your paid course.
Webinars
Before launching your course, you can host a webinar to give you an overview of the course content.
Webinars are a game-changing marketing channel that will allow you to significantly increase sales for your business, no matter what industry or field you serve.
In fact, more than half of marketers (53%) believe webinars are the most effective top-of-funnel format for acquiring high-quality leads.
Using free webinars as his primary customer acquisition channel, John Michaloudis , a coach and founder of myexcelonline.com, grew his monthly revenue from $0 to over $20,000 in just six months.
Mini Courses
Create a free mini-course using a specific denmark business directory section or concept from your main course and distribute it.
If your audience wants to learn more about the topic, you can invite them to purchase your paid course at the end of your free course with a compelling call to action .
You can also use pop-ups to promote these mini-courses on your website or blog.
Image via LearnWorlds
Thinkific is a platform that allows you to create, market, and sell online courses .
Checklist
A checklist is another lead-generating resource that you can provide to potential customers for free to help promote your entrees. This resource provides customers with a specific path to follow in order to achieve certain goals.