At this stage, a list of relevant queries is formed that will be contained on the site. This is necessary to increase the presence of the resource in the search. The expansion of the semantic core includes three main aspects of the work:
- collecting requests;
- search and exclusion of irrelevant keys;
- clustering.
Formation of the site structure
To implement all stages of SEO promotion, it is important to pay attention to the core. It is necessary to expand the core structure to include new key groups.
To effectively distribute groups of queries across the site, a relevance map is created that takes into account the features of search results for different types of keys.
Internal optimization
Very often, it is technical errors that prevent the natural growth of a site’s positions. There can be many reasons for their appearance, the main ones are:
- lack of primary optimization at the development stage;
- Features of the website content management system;
- resource refinement;
- moving to another domain.
Technical condition analysis is necessary b2b email list to find and correct any defects. Now we will briefly consider the qualified leads what they are and how to get main stages.
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Robots.txt file
- XML sitemap
This auxiliary file helps the bot to determine mobile list faster: page location; priority; time and frequency of updates.
- Setting up micro-markup
Micro-markup is a special hint language that helps search bots better understand and structure the content on a website.