With the business world becoming increasingly competitive, it is essential to invest in various strategies to differentiate yourself in the market. One of them is improving your corporate image, a rebranding method that has been gaining more and more ground, especially after the name change that Facebook underwent, for example.
In this post, you will discover what corporate image is and learn about 7 practices that will help improve your company’s perception in the market. Stay tun.
What does the corporate image represent?
Corporate image is relat to the way consumers perceive your brand. These customers can be both external and internal, after all, employees also consume the company’s products and have a perception of its image in the market.
Changing a brand’s image is link to rebranding, which is nothing more than the act of refining the perception of a product or company. These changes can occur in the name, logo, colors, visual identity, among others.
An example of rebranding occurr recently when Mark Zuckerberg amazon data announc the change of his company from Facebook to Meta. The change is part of the brand’s positioning project within the online virtual reality universe.
And if even the billionaire, owner of the largest social networks in existence, has invest in changing his corporate image, why don’t you come and learn more about this strategy?
7 practices to improve corporate image
Now that you know how important corporate image is, it’s time to learn about some practices that you can apply to your company to improve the perception that your consumers have of it. Check it out.
1. Closely monitor what people say about your where do you feel comfortable? company
This is the first step to improving Check out 7 practices your company’s image. Conduct satisfaction surveys with your employees and consumers to find out how they perceive your brand, what they believe marketing list could be improv, and what their criticisms and compliments are.