Many professionals defend the premise that establishing a brand in the minds of consumers is the main goal of marketing. We partially agree with this, because the difference in the digital era we are living in lies in the fact that any consumer has access to information in the palm of their hand, and with just a few clicks they can know what is happening anywhere in the world. Regardless of how loyal a consumer is to a brand, when entering a store, while working or watching TV, they can discover in a few seconds that more benefits are offered by a competing brand and change their choice.
This reality of information synchronization did not exist just a few years ago. Today, the ease of searching anywhere and at any time, whether on your desktop or mobile phone, makes it possible to discover new brands that are cheaper, closer or more convenient, and that satisfy your consumer needs and desires. This is the factor that is revolutionizing purchasing behavior, consumer relations, branding strategies and digital marketing.
Brand Attributes
The greater attention needed to brand attributes is a result of the emergence of technological tools (such as search engines, social networks, etc.) and the transformations that have occurred in the consumer purchasing process.
For years, it said that a brand is a synthesis of several attributes, whether true or not, but which in the consumer’s mind are closely deepcoin database with the brand. The digital age has brought the possibility of effective instant verification of this brand-attribute association for anyone’s purchasing routine.
A consumer who is determine
To find their favorite brand will find it one way or another, on the internet or in a physical store. However, a prospect or consumer who is looking for alternatives to solve their problems will discover a new brand curve development and is closely related to the terms they are searching for, whether they are features, benefits, references, tips, instructions for use, etc.
Understanding that publishing content about your brand’s attributes and values is something that will put you well ahead of your competitors, attracting consumers you never imagined before. There are several good digital marketing practices for publishing quality content in the right way and building the association between the brand and its attributes.
Digital Marketing
Digital marketing seeks to understand how people are acting in this increasingly digitalized world, and to select the most appropriate tools – website , social networks, search engines, email marketing , mobile , QR code , etc. – to facilitate turkey numbers database between companies and customers. Adapting the branding approach, focusing more on the attributes, values and benefits of the brand than on the brand name itself, are practices that allow for better results for businesses, always keeping in mind that each branch of activity has its own logic already mapped out.