The Brand Language Allows You To Build

The researcher notes that even the decision not to compete with market rivals is also a deliberate and planne action. Jolanta Lubomska-Kalisz, from the Faculty of Economic Sciences and Management at the University of Szczecin, emphasizes the distinction between the strategy and the competitive concept of enterprises. These are two completely different phenomena. In this classification, the first term is how the company competes with others. Meanwhile, the concept of competitiveness is “a general way of dealing with competition, a way of achieving and maintaining the competitiveness of an enterprise.

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Competitive strategy according to Porter Competitive strategy was first broadly define in the 1970s, when Michael Porter’s theory was develope. According to him, there are three main ways to achieve the right advantage. It’s about cost Latest Mailing Database leadership, differentiation and focus. Cost leadership is, of course, price competition. Specifically, it is about minimizing overhead and direct costs. Sources of savings can be found in areas such as advertising or research and development. They may also involve a change in strategy, focusing on the most profitable customers.

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On the one hand, it allows you to attract customers with lower prices. On the other hand, it “impregnates” the company in case of trouble. When some costs increase or the situation on the market changes, competitors will start to lose earlier WS Database BR than the one who manage to optimize costs in time. Do you want to choose the best competitive strategy and become a leader? Our experts will prepare effective tools for you. Enter your e-mail, we will contact you Porter’s second competitive strategy is differentiation. You can distinguish yourself from others thanks to quality, packaging and price.

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