For example, a snack company like Chitato Example of co-branded with Indomie by creating a product with a new flavor, namely Chitato Indomie flavor.
Another example you can also see in the collaboration between Oreo and Supreme as shown in the following image.
Example of Co-Branding (Source: Kilometer40)
Active on Social Media
Almost all internet users have social media, such as Instagram, Facebook, X , TikTok, and so netherlands phone number library on. These platforms are one of the good communication media for brand awareness .
Companies can continuously promo within it and have a high chance of being known more widely by consumers outside their target market.
Brand awareness also has several levels in its implementation. Here are several levels from the lowest to the highest.
1. Unaware of Brand
This level is the lowest brand awareness. At this level, all consumers or customers do not know what the brand is, and are not aware of the brand ‘s existence .
2. Brand Recognition
At the second level, brand recognition is the level at which consumers begin to recognize the brand of a product.
However, consumers at this lev l need reminders to recognize them, which is usually called an aided call .
3. Remembering the Brand Again ( Brand Recall )
At this level, consumers can recall the brand. Consumers begin to recognize the brand without a system as sophisticated as the one required needing help to remember it. This is usually called unaided recall .
4. Top of Mind
At this level is the highest level in specifi ection recognizing a brand . The brand that is first burkina faso business directory introduced is what will be remembered by consumers.
At this stage, the brand will usually become the primary brand in that product category.
How to Increase Brand AwarenessBrand Awareness
After knowing some of the information above, you also need to know how to increase brand awareness to apply it to your business.