4. Number Your Sections and Subsections. Finally, it’s a good idea to number every area in your paper sitemap, so that you’re more easily able to refer to it for future reference and line it up with the final page index you’re going to create.
sitemap sketch 3
It’s helpful to lay out your sitemap in a sensible way, always putting yourself in the shoes of your B2B buyers to determine if the user experience is enhanced or not by your sitemap.
For instance, if there are excessive primary navigation categories that have insufficient content, you end up overwhelming your buyers with choice overload (always a conversion killer) and fail to provide them with relevant links.
On the flipside if your primary
navigation categories are few and you have too many choices or additional layers of navigation that follow, you create another problem for your site visitors. You create an annoying user experience characterized by a site that takes much too long to navigate.
It’s recommended that you have, at most, between five and seven choices in your primary, secondary and tertiary navigation; every category’s content should be no more than just two levels deep, too.
For inspiration on how to plan and taiwan whatsapp number data 5 million execute an HTML sitemap step-by-step, see this awesome slideshow that walks you through all the details in an easy-to-understand way.
As you can see, an HTML sitemap is integral to the user experience of your B2B site. A good user experience is what’s necessary for your buyers to find what they want on your site in the fastest and easiest way possible.
Think of it this way: Let’s say
leads find your B2B site after doing a Google search for your optimized keywords. They visit your site as part of inbound and organic traffic. They’re desperately looking for a solution to their pain points, and they give your site a shot.
Unfortunately for these possible leads, industry-specific titles what they get instead is frustration and inconvenience instead of a solution to their pain points. When they want to search for information or tips regarding their problem, they can’t locate your corporate blog due to bad navigation.
Worse still, your site doesn’t even have a search germany cell number option, and your landing page fails to make clear what the next step should be. Those would-be leads are never, ever coming back to your site.