If there’s one question our buyers ask us very frequently, it’s how much a B2B website redesign should cost, and with good reason.
This is one of the most important issues that any B2B has to face. After all, a B2B website is your brand on the Internet, and the user experience it gives your buyers will dictate if they move down the sales funnel all the way into converting.
by how many B2Bs think that you can do a high-converting and very effective B2B website for cheap…but that’s baloney. A very effective B2B website will cost you a decent amount of money, but it’s well worth it due to the greater inbound traffic, leads and conversions you’ll obtain.
People who know what they’re talking about in this field agree
Take Luke Summerfield, director of inbound marketing at Savvy Panda and instructor of master inbound online EDU courses:
His company estimates that you can usa whatsapp number data 5 million spend anywhere from a few to tens of thousands of dollars on a B2B website redesign.
So clearly, you have to be prepared to pay a little to get a lot back. We’ll look at everything that’s involved in a consummate B2B website redesign and explore how that justifies the price tag of a brand-new, spiffy B2B website.
It All Starts With Customer Research
Not to sound too cliché or anything, but without customer research, you have nothing. Know your customers, and you know how to start to plan and design a high-converting B2B website.
What’s the best way to kick off your customer-research awareness process include the following efforts? By understanding your customers intimately. That’s why we give text services our clients two surveys for their customers:
A straightforward customer survey (we want to learn about your buyers as much as we can)
A company questionnaire (we want to know where your company is today and where you want it to be)
customer-survey-1