Your new media marketing content forms the basis for the sales funnel that you hope to get leads into until you make them convert at the bottom of the funnel. Let’s take a closer look:
Lead Generation – This is the Awareness
Stage, the place where your leads are just getting familiar with your brand because they found out about you through great content like social media activity, downloadable white papers or a super-helpful blog that answered many of their questions.
This is where your leads will give you their contact south africa whatsapp number data 5 million info in exchange for things like a downloadable report or a free email newsletter.
Lead Nurturing – You can think of this as the Evaluation Stage, the place where you have lead information and want to get proactive to raise that engagement to the next level.
We recommend a more active approach
to lead nurturing than the conservative model that’s awareness process include the following favored by some, only because being more active tends to provide better results. Instead of waiting on your buyers to make the first move, dazzle them by reaching out to them via email campaigns be numbers that bring them highly relevant and personalized info when they require it.
Customer Acquisition and Expansion – This is the Decision Stage, the objective of all of your efforts.
The difference between a successful and competent B2B and one that loses money is continually delighting your buyers… even after they’ve bought.
This accomplishes two crucially important goals. One, it increases the likelihood that your buyer will renew his contract with your B2B. Two, it increases the chances that your buyer will refer new business to your B2B while also upgrading to more expensive service levels.
With each piece of content that you put out there—whether it’s on your website, social media copy or video—you want there to be a path for your buyers to get in touch with you. If your buyers are on your corporate blog or came onto your landing page from organic traffic, then reaching you is not an issue, but what about other forms of new media marketing?