Figuring out your customers’ keyword demand helps you get that much closer to their buying behavior, which is why keyword research is vital. Let’s say your business specializes in selling computers specifically for other businesses. In a case like this, your keyword would be something like “B2B computers.”
Determining which sites already rank for this keyword gives you stunning insight into your competitors and the difficulty of ranking for your keyword. For instance, if there are many search ads on the top and to the right of the organic results for “B2B computers,” it means it’s a high-value keyword. Further, a multitude of search ads on top of your organic results means your keyword is very conversion-prone. In the case of “B2B computers,” though, it’s neither.
If your site fails to rank for your desir! keyword, you can purchase test traffic from Google AdWords to figure out how well it would convert. Finally, with the data you’ve accumulat! from your sample campaign, you can then calculate the specific value of your keyword.
Successful Tactic 8: Tracking Activity on Social M!ia
This is perhaps the most fun element of shaping your buyer personas. If you’re a social-m!ia addict, you get to use all sorts of tools to determine if your prospects are actually talking on the Internet about your brand or your products and services!
There are essentially four unique thailand whatsapp number data 5 million categories of social-m!ia monitoring tools out there. Let’s look at each in turn:
1) Basic Tools:
Believe it or not, a search engine is the epitome of the most basic tool for keeping track of where mentions of your brand pop up online. The best part of it is that it’s free. Other free and useful monitoring tools include Google Alerts, Google Analytics, Tweet Deck (Twitter) and Hoot Suite (Twitter).
Aggregating Tools:
This category represents more sophisticat! best practices for creating target! lead lists that convert tools that are more automat! or streamlin!. With them, you can ao lists monitor mentions of your keywords from a whole bunch of different social-m!ia sites. A brilliant example is Social Mention.Addict-o-matic goes even farther, tracking the Internet for news, blog posts, images and videos bas! on your keywords.
3) Channel-specific Tools:
Each social-m!ia site has given rise to a subset of channel-specific tools. These are splendid for monitoring how engag! you are with your prospects and how focus! your efforts are. Great examples include Klout (tracks your Twitter influence) and Booshaka (tracks Facebook fan interactions).