Content selling can take many forms, depending on what speaks to your audience and where in the sales funnel they need a little nudging:
Top of the funnel
At this stage, they are aware of and perhaps interested in your brand but need to learn more about what you’re offering. Serve your audience with informative blog posts, behind-the-scenes insights showcasing your brand personality, or fun social media posts about your brand values to draw them in.
Middle of the funnel
Potential customers at this stage are considering your products or services, but they need more specifics thailand phone number library before they make a final decision.
Consider creating:
Infographics to compare the features of different products
An FAQ page with thorough answers to frequently asked questions
Recommendation quizzes
Landing page that features customer testimonials
Bottom of the funnel
A person at the bottom of the funnel has made the decision to purchase and needs hecking out, or they’ve purchased from you before and need a reason to return. This is the time to polish your CTA buttons, abandoned cart emails, and shipping policy information so your visitors have no reason not to click Buy.
Providing quality content is about making customers feel like valued members of your brand’s community, the entrepreneurs managed to eliminate issues even if they haven’t officially joined yet. If you have a lot of gaps to fill in your content strategy, consider using an AI tool like Shopify Magic to help you write product descriptions, first drafts of blog posts, and video scripts. Provide information about your brand voice to help generative AI tools craft copy that’s easier to edit.
Once you have a polished blog post and fresh
graphics, take advantage of different channels (social media, email marketing, and blog posts) to share that india number list new material and reach your target audience. For example, you can repurpose long-form YouTube videos about your brand into quick, snappy videos for TikTok and Instagram Stories. Use clips and highlights to direct viewers to the long-form content and vice versa, bolstering your ecosystem.
To make content selling effective at scale, use customer relationship management (CRM) software or artificial intelligence (AI) tools to automate these interactions whenever possible. These tools allow you to create personalized marketing flows and send customized emails at predetermined intervals once someone completes a specific action—like signing up for a newsletter or abandoning their cart before finalizing a purchase.
That same CRM software can analyze the results of your strategy, allowing you to fine-tune your approach over time.
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