As you continue to talk to your audience and understand their thoughts, you’ll learn more about them. This can help you craft the best headlines that they’ll be interested in and willing to click on.
9. Address your readers in the second person when writing headlines
You’ll notice that I’m speaking directly visiting the flower garden to everyone in this room. You can also use the second person to write a compelling headline:
- What is your interior design style? Click to find out
- Do you know the best way to train your dog?
- Can you guess which popup type works best?
Each headline directly addresses the reader as “you,” like this example.
Image via Nordic Visitor
10. Create a sense of controversy to attract readers’ curiosity
The headline “Things Tourists Should project-based learning Stop Doing While Abroad” is a great example of using controversy to attract attention. It implies that tourists are making a mistake, which makes people curious and want to read more.
Image via BuzzFeed
This type of headline writing gets people talking. Some people might get defensive, while others might totally agree. This type of headline can make your content very popular.
This post attracted hundreds of comments denmark business directory and tons of shares. Using strong points can increase your web traffic and engage your readers.
11. A/B test your headlines to see which performs best
There’s a reason we built A/B testing into Hello Bar. We know our customers want to test different versions of top bars, modals, sliders, page takeovers, and other assets to see which performs best.
A/B testing works. In fact, it’s essential. Try different types of headline writing to find out what works.
12. Use images to complement your headlines whenever possible
This is a cute photo, right? It’s of a mother and daughter putting money into a piggy bank.
I might write an article about saving for a child’s college fund, teaching children the value of money, or setting an allowance for a child.
Regardless, a good image helps to complement your title.
13. Give readers a strong reason why they should click on your headline
You’ve seen Upworthy-style headlines, right? It’s always something like, “A man yells at his toddler. You won’t believe what happens next!”
This is an extreme version of the headline writing technique. The goal is to give readers a strong incentive to click. This post tells a personal story about weight loss, but surprisingly, dieting didn’t actually help people. It makes you wonder how they lost weight without dieting.
Image via Getting Better
14. Make a bold promise in your headline
“I will teach you how to make $100,000 in two weeks.”