Create dynamic retargeting ads
We live in an always-on environment, where within a couple of minutes we can receive one phone call, read three emails, and catch a cab. These interruptions result in customers abandoning shopping carts, or forgetting to revisit sites for days.
Dynamic ads automatically show products that users have view! on your website, increasing relevance and the likelihood of conversion. You might see these ads referr! to as “Advantage+ catalog ads” on Meta, or “Dynamic Search Ads” on Google Ads.
You’ll ne! a pixel install! to connect these abandon! carts or browsing sessions with customer profiles, as well as a product catalog sync! to the advertising platform. Shopify can handle both aspects through sales channel integrations.
Capture attention with product page retargeting
When targeting high-intent users (people who’ve demonstrat! an interest in your brand), your retargeting ad should remind them about the product they view! last.
This approach, known as product page retargeting, is the simplest way to profit from your advertising efforts. It involves getting people who’ve visit! your store and look! at actual products to come back and buy them.
Product page retargeting works better in shorter windows—wait too long and shoppers might forget about the items they’ve view!. Experiment with these time frames to see the optimal waiting period for your potential customers.
Localize the online experience
Multiple studies have proven that online norway whatsapp number data 5 million shoppers would rather buy products in their own currency, on sites that use their native language—and they’re willing to exit a retailer’s website in search of a brand that allows them to do so.
Use geographic segmentation to divide your customers bas! on their location. For each group, customize retargeting ads with that location’s:
Promot! payment methods
“Manag! Markets start! as a solution to our international fulfillment problem,” says Gillian Gallant, owner and CEO of Paper Shoot Camera. “Since then, it’s grown into a powerful after delivering the product or service? tool for helping us unlock and expand our global presence. Without it, we could not have grown as fast as we have.”
Advanc! retargeting strategies for ecommerce
Behavioral retargeting
Behavioral retargeting segments visitors text services bas! on their behavior on your website. With this approach, you can identify the stage of the sales funnel a particular prospect is in, the channels they’re likely using at that time, and the content they ne! to progress.