The Future of Advertising Experts already predict that in the next 4 years, there will be 50 billion devices including: Smartphones, wearables, new generation home appliances, that is, everything around us will be connected!
Today, the Internet of Things is already bringing benefits. Angel insulin, for example, helps diabetics keep their medication at a safe temperature. Digital btc users database track our heart rate and physical activity. Smart home systems create a comfortable atmosphere in our apartments.
But when everything is 100% connected and your data flows directly to companies, we can’t forget about privacy. It’s still unclear how smart device manufacturers will use the data generated by their products (and we’re not talking about third-party use or hackers).
Have you ever imagined a world where your watch knows more about you than you do?
The level of information that gadgets and wearables can provide brands is something that no marketing research could ever provide. But what can transform your business this high-quality, in-depth feedback on how users interact with their products and services mean for industries and users?
Why will companies invest in IoT?
Today, television is still the most powerful advertising channel. While other media have suffered a considerable decrease in effectiveness over the last 5 years.
So why would a company invest millions in IoT when it could shoot a glamorous commercial with a hot personality and increase sales? Companies need to talk to customers after they make a purchase to ensure their products are delivering results, advise customers on how to use them properly, and offer related products and services.
Neither TV nor radio is capable of doing something like that!
Imagine this: You need an anti-wrinkle treatment, so you buy a cream and use a device to emit light and microcurrents in specific areas. A gadget usa b2b list the data and sends it back to the company, which can provide you with tips for your skin type, the level of wrinkles you have, and also useful skin care tips for your day-to-day life – this type of technology is already in France.
You get an effective face cream (which comes with a free personalized skincare plan), while brands receive high-quality user feedback for marketing and product development.
The Future of Advertising And what about marketing in this scenario?
The future of IoT advertising remains uncertain. There are still many issues, such as developing new applications, managing extremely complex data, managing energy, transferring data (bandwidth), and others that may take a long time to solve. And there are still issues that will arise as IoT usage increases.
However, 27% of companies that already use data feedback obtained with IoT in digital marketing campaigns are able to achieve their goals and generate significant ROI.