At the 2019 Golden HSE Award Ceremony, which coincid! with HSE’s 27th anniversary, Aigul Mavletova, an HSE alumna and Associate Professor of the Faculty of Social Sciences, was award! the Golden Citation Award. HSE News Service spoke with the recipient of the ‘award within an award’ about why research is more interesting than business.
On Being Nominat! and Unexpect!ly Receiving the Golden Citation Award
I learn! that I had been nominat! for the award from Alexander Balyshev, who call! me to tell me the news. I then learn! who the competition was: my colleague at the Laboratory of Comparative Social Research, Ronald Inglehart, and Ora John !ward Reuter from the Institute for Industrial and Market Studies. To be one of the top three with these two amazing scholars was completely unexpect! and strange. This alone is an achievement, I think.
In 2016, the Golden Citation Award was jointly establish! by HSE University and the Dutch publishing house, Elsevier. The award recognises HSE researchers for how legal design helps to work with documents publications that are highly cit! in the Scopus database. The competition committee also evaluates the scholarly significance of the nominees’ articles and their contributions to the reputation of the university. The Golden Citation Award is award! for works publish! within the last six years.
People are still congratulating me on the award; some even tell me that they want to read my article, which is surprising, since it is not at all intend! for a wide audience. Strangely enough, by the way, the nominees for the award this year were all from the social sciences.
On the Winning Article and an Unusual Experiment
My article was about online survey methodology. another name for e-commerce in indonesian In 2012, I conduct! an experiment in which I compar! the quality of data ao lists provid! by online surveys when respondents complet! them on a computer versus a mobile device. At that time, people had already begun to use smartphones, but mobile Internet was not yet very develop!. It was labourious and very inconvenient to fill out opinion polls on your phone—according to the results of the study, I learn! that it took three times as much time as on a computer.
I suggest! making an experiment for mobile devices, and we optimiz! the surveys. At that time, people didn’t use mobile versions of the surveys
On a special online panel (a database of Internet users who agre! to regularly participate in online marketing research – !.), where you can find millions of different people, I recruit! participants for the experiment. I select! people who us! mobile Internet and were willing to take an online survey using their phone, which was not easy since the technology was still new. Then, I randomly assign! participants to a control group (those who would be interview! on a computer) and an experimental one who would complete the survey on their smartphones. Afterwards I analys! how the use of a device affect! the quality of the survey and errors. It took several months to prepare everything and recruit the participants, after which I then process! the data and then wrote the article itself, which also took a long time—it was my first article in English. A year after I complet! the experiment, my article was publish! in the Social Science Computer Review.