No business can be without a digital marketing strategy, which involves websites, content, SEO, social media, mobile, etc.
Believe it or not, the digital revolution is still in its early days, but it already points to irreversible paths for companies seeking survival or success in increasingly competitive markets.
Recent research has shown that top gate database have big ambitions for digital environments: they expect digital initiatives to drive annual growth and cost efficiencies of 5 to 10 percent over the next 3 to 5 years.
To better understand the digitalization
Challenge facing today’s businesses, McKinsey conducted a survey of 150 companies around the world. They assessed 18 practices related to digital strategy, resources and culture to arrive at a metric of digital maturity, which your Digital Quotient . The results can be seen in the graph.
Analysis of the digital performance of these during her research and writing companies points to four lessons:
Those in charge must think carefully about the digital strategy available. Few companies can leverage disruptive innovation on a global scale like Spotify, Square and Uber. More than 95 percent of companies will be forced to choose a different path, not just “adopting digital” on the margins of their business, but committing clearly to a digital strategy.
Success depends on the ability to invest
In relevant turkey numbers database capabilities, aligned with your strategy, and at scale. These capabilities will help you keep pace with your customers’ digital transformation, the way they research and choose products and services, the way they are interacting and making purchases, in the new digital consumer decision journey.
In addition to technical resources – such as big data analysis, digital content management and search engine optimization ( SEO ) – which are crucial, a corporate culture (which values speed, flexibility, external orientation, the ability to learn and adapt) can help in this moment of transition.
Companies need to align their organizational
Structures, talent development, financing mechanisms, and key performance indicators (KPIs) with the chosen digital marketing strategy.
Together, these lessons represent a road map for companies trying to keep pace in the digital age. Without such a road map and the mindset to follow it! there is a real danger for those who move in the wrong direction, who move slowly in the right direction, or who fail to move at all.
Leading companies today are those
That have embraced technologies such as websites, mobile apps! personalization, social media, content management, search engines, mobile apps, social selling! among others that help them establish deeper connections between their brand and their customers.