Nowadays, shopping malls have realized that bitfinex database free Wi-Fi services can be very interesting for malls to understand and have a more direct relationship with their visitors and customers..
Therefore, they offer access upon registration.
The interesting thing is that this opens up a huge possibility for shopping malls to collect data about consumers, from a simple CRM (with data on visitors/customers) to understanding the movements and behavior of visitors within the mall. For example: by mapping the connection and routers, it is possible to know where customers went, which corridors they visited and even understand the customer’s browsing behavior (pages visited, applications used) with the free connection.
Leandro gives an example
“In São Paulo shopping malls, one of the most searched terms is the results of the scoreboard of the Brazilian Football Championship round. With this trail left by the user, it is possible to know which football team the customer supports and send a personalized promotion.”
In addition to simple internet access
Some shopping attract organic traffic have begun to offer and create applications (apps) to facilitate and improve the customer experience in shopping malls. Common features include: where I left my vehicle, movie schedules, mapping routes within the mall, reserving a table at restaurants and even paying for parking via the app.
But this is just the beginning. There are still many opportunities for shopping centers to truly improve the experience of their customers and visitors and learn more about their users and behaviors, making it a robust marketing platform. Imagine yourself as a customer:
- be alerted about the number of available vacancies and where to find them
- order your dishes in the food court and be alerted when they are ready
- earn discounts or compete for promotions by passing through certain points in the mall or checking in at stores, corridors or locations
- participate in promotions on special dates turkey numbers database having to wait in huge lines to exchange coupons and track all of this in the app
It would indeed be a much more immersive
Experience for customers and would provide a lot of important information for shopping mall managers. With these services, shopping mall managers could understand which floors and parking spaces are most popular, direct vehicle flows, understand customer tastes and preferences, consumer profiles, direct the flow of people to less valued areas of the shopping mall and even create an internal advertising platform that can offer products and promotions based on each customer’s profile.