Of all the areas of knowledge and applications that have been embraced by marketing scholars, Neuromarketing is one of the most fascinating and rapidly developing. Neuromarketing was first developed in the 1990s by psychologists at Harvard University, and has become a significant influence on modern marketing techniques.
The Purpose of Neuromarketing
But after all, what is neuromarketing about?
Neuromarketing is the study of consumer bitflyer database in relation to marketing practices. However, what makes it different from the usual behavioral and psychological studies is the use of specialized equipment such as MRI, EEG, and advanced biometric sensors. These tools are used to study consumer responses to various marketing stimuli – in particular, sensorimotor, cognitive, and affective responses.
Digging deeper, the goal of Neuromarketing is to during her research and writing an understanding of the principles that guide judgment and decision-making in order to influence this process and achieve positive business results.
Neuromarketing research focuses on attention building, reward, memory loss and retention. The technology is sophisticated, but the conclusions are simple: consumers frequently make mistakes – often unnoticeable ones – and neuromarketing studies cut through the obscurity and conjecture, getting down to the biological mechanisms behind consumer thinking.
See some techniques used by digital marketing that were based on insights discovered by Neuromarketing:
- Memes are a powerful instrument for connecting with consumers! as they reach them in a very personal way, triggering ideas, behaviors and styles in a cultural context.
- Products with attractive prices (even if they cause a loss) help convince the customer to buy, in a rational way.
- Continuous interactions with customers usa b2b list better results, even after they convert from lead to customer.
- Calls to action need to have an anchor that offers exactly what is being offered.
- Offer your visitor something of value without expecting anything in return.
- Show the pain, but offer the healing.
Other interesting applications of Neuromarketing in digital marketing can be seen in Social Selling , content marketing, website strategies , etc. If you want to know more about how to! use science to generate effective business for your company, just talk to us.