E-commerce has shown unquestionable growth as a form of commerce, however, there are still many barriers to sales conversion. By knowing these, it is possible to adopt mitigation actions, improving sales performance.
Check out the six reasons most cited by e-commerce bingx database when abandoning their shopping carts:
Unexpected delivery costs
unpleasant surprises with shipping costs when completing the purchase, not informed or not made clear at the beginning of the purchase.
Need to create an account : Long registrations and/or difficult to fill out, or with information that restricts the new customer’s access to all the benefits of the site.
Consumer just doing research : People add items to their cart to compare them with other products, or simply to see the final cost (including shipping, delivery time, etc.), without having the intention of actually buying at that moment.
Payment Security Concerns
Customers need to service center core features that your website is secure. A trusted brand, overall website performance (fast loading), good design, and social media references are just a few of the things that convey credibility.
Confusing checkouts : A checkout process usa b2b list to be easy to understand, avoid friction with buyers, make the next steps to complete the payment clear, have clear form fields and be written in language that is accessible to everyone.
Unable to find discount coupon code
Often the codes that allow a discount on the purchase are not clear or are not accessible.
E-commerce with superior performance and high conversion rates adopt practices to mitigate the negative points reported. Solutions include website architecture, user-friendly navigation, attractive design, inclusion of credibility elements, understanding the customer journey, among others.