Social Selling is an increasingly common term on the internet, but what exactly is this “social selling”? It’s the way in which anyone involved in sales or business generation, who is aware of the digital world, can sell without having to coldly push anything on anyone. Social Selling is the use of social media by professionals to listen to, relate to, engage with and collaborate with consumers. All this because buyers have also become “social buyers”.
Traditional sales involves a series
of cold emails and cold calls in an attempt to schedule an appointment. Salespeople in the digital age have adjusted their prospecting strategies to more creative and efficient ways of doing things, focusing on the customer rather than their own pitches.
The mental model and habits of buyers have changed, but few have realized that it is necessary to change the sales routine to remain competitive, with the use of outbound marketing techniques such as Social Selling.
Don’t be scared! You heard correctly
Social forex database is an outbound marketing technique that, despite being the opposite of the increasingly widespread inbound trend, brings impressive results.
Here are some interesting statistics about Social Selling:
- Sales reps who embrace the Social Selling process are 79% more likely to hit their quota. (Aberdeen Research Group).
- 78% of salespeople who use social media great way to track trends their peers. (Forbes)
- Social Selling Leaders Have 45% More Sales Opportunities. (LinkedIn)
- 54% of those who use social selling close deals as a direct result of their social media practices. (A Sales Guy Consulting)
- 75% of B2B decision makers and 84% of C-level usa b2b list VP executives use social media to help them make decisions. (IBM)
Here are some of the first steps to adopting the new B2B sales processes, using Social Selling.