Paid Ads on Google On February 22, 2016, Google made another change to the way it displays paid ads on its search page. Paid ads are no longer displayed in the right-hand column of search results on desktops. Instead, up to 4 ads at the top of the page. Ads are also at the bottom of the page, where they are least visible. From the 2nd page onwards, only paid ads are displayed at the bottom of the page.
The change under consideration since 2010, and affects all countries and all languages. Ads will no longer on the right side of desktop search results. The results displayed at the top were previously 3rd and are now up to 4th, a position that Google calls “highly commercial queries.”
According to Google, the change was on the premise that the layout is capable of providing more relevant results for people searching, and better performance for advertisers.
According to published news, this would affect “highly commercial queries”, such as searches for “hotels in New York” or “car insurance” and similar, however in practice they in all product categories.
The change brings the results obtained in searches made on desktops closer to those made on mobile devices (smartphones, tablets). On Google, two or three ads were already at the top of the search results.
What this changes for Google Search Network advertisers and users Paid Ads on Google
For normal users, the right column will be btc database to display advertiser details or so-called Graph Boxes, without major implications; but accessing organic network search results (results from non-advertisers) will be slightly more difficult, requiring a larger screen scroll.
Companies that advertise regularly will certainly have higher CPC (cost per click) costs, as fewer prime spaces will be available, and in this article are those will have to pay higher amounts to appear. Those that do not advertise regularly will have a very low chance, as the footer of pages or pages other than the first attract very few views.
Companies interested in achieving top positions
In organic searches (non-paid results that attract the most clicks) will need to focus more effort on SEO (search engine optimization) practices . SEO has always been an alternative for those who prefer to build a solid digital presence rather than buy it.
For Google, advertisers competing for higher usa b2b list in the Bid auction, inflating the prices paid for keywords, will certainly result in higher revenues and profits.
Although there are other ways to achieve better results with paid campaigns, using methods other than simply bidding higher for a keyword, there is no doubt that using paid campaigns on the Google search network will lead to increasing costs for companies in the medium term. Google’s recent change in the way it displays paid ads indicates that the time has come for businesses that use paid campaigns to face higher costs.