Commitment and Consistency
We want to be viewed as being consistent. If we openly declare something to be against our beliefs, we tend to do our best to maintain that image. Funny thing is that once we declare something, that declaration will be our commitment which in their will be our self-image.
Similarly, we view positively the commitment of others. So when you visit Brian Clark’s CopyBlogger, you soon notice that a single click will get you 14 ebooks and a subscription to a 20-part Internet marketing course. Now that’s someone who’s really dedicated to marketing. By subscribing and following the courses, the likelihood of the visitor seeing himself/herself as a potential customer increases.
son: Show commitment by taking a leap
and dedicating yourself to your business, and everything about it.
Social Proof
Stand in the middle of a crowd and look up into the sky. Do it for a while and you’ll notice other people looking up. Humans are naturally influenced by other humans, and humans seek approval of other humans. It’s part of what makes us a social species.
How can we apply it to B2B ukraine whatsapp number data 5 million marketing? As Neil Patel quoted in KISSmetrics:
• Over 70% of Americans say they look at product reviews before making a purchase. [source]
• Nearly 63% of consumers indicate they are more likely to purchase from a site if it has product ratings and reviews. [source]
What this means is that you’ve got to show
hat your website is ‘socially approved’. Display your social proof by including the number of followers, subscribers, shares and what not. These include Feedburner Chicklet, Facebook Like Box, Twitter Follow Box, Google+ +1 box and so on.
Cialdini Cartoon Social ProofCialdini, 1988
The Lesson: If you have it, show it. Don’t hide how people manipulate information your success, display it.
Authority
This one is probably the most well-known one. ao lists If you have people of authority representing your website or talking about your website, it can generate customers like nothing else. A sports shoe brand with a famous athlete representing it will sell better than one with no one representing it. Why? that’s because amateur sportsmen will associate their desire to achieve greatness with someone who already achieved it.