Well, you’re not gonna fight Google. And anyway why should you? this is a good thing. From the words of Matt Cuts, head of webspam at Google himself:
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Here are some quotes taken from Matt Cutts video (below) released on May 2013 concerning his predictions of what to expect from the Google Search algorithms:
Quote:“…continue to make websites that users love, that they can their friends about… we want to make sure that if that’s your goal, that we are aligned with that goal, and therefore, as long as you are working hard for your users, we are working hard to show your high quality content to users as well …”
Translation: If you as a marketer
have adopted the “strategy” of chasing google’s rankings by playing tricks, you should continue to freak out, right about now. So instead of chasing google’s rankings, chase your customers, because that’s what Google is after too. If you are “gaming the engine,” simply with every update you’ll only become less and less successful.
Quote:“If you are already creating high quality content, you shouldn’t have much to worry about”
Translation: become an authority and don’t venezuela whatsapp number data 5 million publish crap. If you are creating content, make it of higher quality, like if you wanted your customers to trust you (duh!)
Quote:“we are doing a better of detecting if someone is sort of an authority in a specific space – it could be medical, it could be travel, [etc.], and we are trying to make sure that those rank a little more highly…”
Translation: be an authority and don’t publish
crap.If you are creating high quality content already, well, do more of it, and make it more social.
Here is a four-fold SEO Strategy as suggested by Mr. Cutts. As you’ll soon notice, most are just plain common sense:
1. Improve website’s page loading speed: ” after delivering the product or service? Faster sites create happy users.”
2. Get an excellent website architecture, ao lists internal linkning & CMS: “Think about the look of your website, good internal CMS practices and good internal education.”
3. Be a social animal: Try social media optimization. “We do use Twitter and Facebook links in ranking.”
4. Optimize your images in a web-friendly manner: “Introduce more textual content and you can rank a little higher in search results.”