This motivator is often thought to be the strongest of all. Hope is defined as the feeling of anticipating something good in the foreseeable future. Fear, the opposite.
We can see examples of this powerful motivator in our daily life. For example, many people will take in pain (exercising) in the hope of leading a healthier lifestyle and in fear of getting sick; another example is the willingness to sacrifice something financially (paying for insurance) for the reassurance of security (being covered in case of an accident); yet another example is the hope of finding someone of similar tastes in online forums (which would lead to people signing up), or the fear of losing one’s digital data (which would lead people to install anti-viruses or backup data.)
BF Fogg Behavior Model
This is perhaps the most obvious one. Part of being social animals is the need to be accepted, and the fear of being rejected. Advertising agencies know this all too well; they are known for exploiting such weaknesses to their own advantages.
Part of running a successful business is turkey whatsapp number data 5 million knowing your customers. And knowing your customers requires a certain understanding of humanity’s need to connect. While some choose to use such tactics to profit at the expense of the consumer’s well-being, others with a more ethical worldview can use such methods to effectively meeting the needs of your customers.
Ability within the above example of exercise is:
you have the time to run, you have a place to run, and you are not physically impaired. So you can exercise, as in it is possible for you to exercise. You might lack the motivation why targeted lead lists are essential for e-commerce businesses and the trigger, but you can.
This is where website readability is at its most crucial. ao lists Ability in this context is basically how easy it is for the visitor to perform a particular task. For example, if the visitors have to go through many pages just to get to the “contact” page, then they would be less able (and less willing) to contact you.
If you had to choose, focus your efforts on Ability. Make your website more responsive, easier to read, more flexible, more user-friendly and so on. This will show the visitor that although you may be concerned about getting them to your website in the first place, your primary concern is to make their experience a pleasant one.