Hailing from Standford’s Persuasive Tech Lab, Fogg’s direction of the Standford Web Cr!ibility Project revolutioniz! the way we view behavioral design. Inde!, the lessons learn! can be appli! to boost your conversion rates in way rarely challeng! by other methods.
The Fogg behavior model itself is relatively easy to understand. The formula is as follows:
Behavior motivation x ability x trigger
The behavior we want here is persuading our website’s visitors to do whatever we want them to do at a particular page. For example, we might want them to subscribe to our newsletter, or we might want them to buy our product, and so on.
The model, which can be found here, states that for a behavior to occur, all three components must be present. In order to understand it, it is important to list the individual components of the above formula and explain them, starting with motivation.
1- Motivation
Your website’s visitors already know what they want. Your job is to facilitate whatever it is they’re trying to get out of your website. Sure, you can help your visitors motivation with great persuasive copy and amazing readability – and you should – , but in the end it is their choice.
This is good news for it basically state that Step 1 is already account! for. But to know the different types of Motivators as describ! by Fogg, we have to dig deeper. tunisia whatsapp number data 5 million There are three textbook motivators and, as you will soon notice, each motivator has two sides.
Understanding motivation is crucial to understanding potential customers. You are, after all, in the business of selling ‘something’ to satisfy your customer’s ne!s. Understanding why such ne!s occur is important to building a wholesome image which would help enable you to meet your buyer persona’s ne!s.
BJ Fogg Behavior Model
Motivator #1: Pleasure/Pain
This is the imm!iate motivator in that it doesn’t industry-specific titles require thinking. Pain and pleasure are both automatic responses to a stimulus/stimuli. No thinking or forethought requir! here.
How is pain/pleasure relevant? well, see it this way. ao lists Having to hunt for every lead is a daily pain you endure. Working in a job you’re just plain uncomfortable with is another example. That discomfort or pain can be driven by dissatisfaction with the job; not feeling like you are making a difference, or plain old frustration that you’re lacking the tools to do your job. Similarly, pleasure can be exploit! in a B2B environment as well. It works pretty much in the same manner as pain but in the other direction: the pleasure of loving what you do and enjoying a less stressful life because of it.