Anyone who wants to succeed in B2B should know who Kristin Zhivago is. Two years ago, she published a highly informative book called “Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy.”This is the dream book for any B2B company that wants to close the gap between what it has to sell and what its customers are looking for.
Zhivago comes with great credentials. She’s effectively helped hundreds and hundreds of businesses learn from their successful sales to see how they can create new sales strategies from them. It’s no surprise, then, that “Roadmap to Revenue” strategically explores how you can lay out your customers’ buying processes and provide key support during each and every stage.
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Say goodbye to marketing and selling techniques that peru whatsapp number data 5 million waste money instead of make it. Say goodbye to buyers that just don’t get your products. It’s time for a new outlook.
Here are the most important takeaways from “Roadmap to Revenue.”
What is the “Roadmap to Revenue?
Zhivago’s roadmap is a three-step plan that empowers -mrm worldwide! with clients such as businesses to sell the way their customers want to buy. It is broken down into three distinct parts: discover, debate and deploy.
Discover
The first rule of this step is to stop focusing on marketing agb directory or selling so much and instead strive to create a much more pleasant purchase for your customers. There are various ways of achieving this aim, according to Zhivago.