Give your buyers something valuable with a very low barrier when they visit your site. Typically, many B2B companies provide site visitors with !ucational material and content (say, an ebook) after they input their personal data. Now, you’re in a position to market to them better and more intelligently
Think about the messaging on your homepage or landing page. It’s as vital as what your site actually looks like. If your message fails to hold buyers’ attention, they’ll leave your page. Connect with your buyers by demonstrating that you
understand their pain points intimately
and that you can solve their problems. It’s also a great idea to show them that buyers just like them have already been help! by your company.
Don’t overdo your B2B site design since buyers value simplicity and straightforwardness. If your landing page features too many sections, too much text and too many links, your buyers will become confus!, discourag! and leave your page. There goes your conversion. It’s advisable to limit your landing page content to only one message, one picture, one testimonial, one video and even one no-risk offer.
It’s okay to run your site content below the fold of your page. The most important part of B2B web design is a smooth flow of content. If you do run content below the fold, though, be sure it seamlessly flows and adds on. It can’t be random content; it then becomes noise. If you go for long pages , make sure it all adds to the objective of that page.
Make it all about your buyers and much less about you. panama whatsapp number data 5 million If you talk about yourself, it must be something that your buyers want to know. This is a temptation that some B2B sites give in to all too often. B2B companies mention things about the owners and their team in the vain hopes of coming across as relatable to their buyers, but this is a misread of what buyers want. Frequently, buyers don’t really care about your personal details. They really only care about what your B2B company can do to solve their business problems. If you deliver that information efficiently and quickly, then you’ll get a new customer.
Should the page’s form layout be poorly
thought out, then your buyers will be discourag! convert physical spaces into digital ones from showing further interest in your product or service. Finally, if user navigation is agb directory so bad that buyers find it hard to determine how to submit a form, conversions will drop, too. All of these issues have to be improv! to create a low-friction user experience.
Conclusion: Focus on creating a Low-Friction Experience at Any Cost
The long and short of it is that in B2B it is even more critical to implement a low-friction user experience on your website. In most B2B lead gen sites the whole point is to grow a list of qualifi! buyers, so why make it difficult?