4. Advertising on Google Ads
When the economy stagnates, or businesses begin to slow down, insecurities and uncertainties surface, as they are now, paraguay phone number library resulting in a common reaction of wanting to stop all advertising efforts.
Why keep spending money if customers aren’t buying as much, right? Wrong! As a first point, it’s important to keep in mind that not all consumers are hiding their wallets.
For those consumers who are ready to spend now and resume normal life, your business needs to be ready and in front of them! As for consumers who aren’t spending as much now, they’ll do so as soon as normalcy returns, and who do you think they’ll buy from? A business that disappeared during COVID-19, from companies they haven’t seen or heard from at all.
Advertising on Google and social media gives your brand visibility to your target audience, so that when they’re ready to buy, they’ll buy from you, not your competitors.
Tips for how to execute these marketing efforts during COVID-19
While most people are taking measures to combat the coronavirus, it’s important to keep in mind that many people have also been infected or know someone who has been infected.
As a company and brand, it’s essential to be sensitive in your communication. However, don’t let this scare you! Showing empathy can actually make a consumer favor and respect your brand more, giving you a new advantage over your competitors. Don’t be opportunistic.
Consider how your business adapts to the moment
A in relation to the overall market and the coronavirus. Is there anything you could do differently?
For example, many restaurants (which rely on foot traffic to generate profit) have closed their doors and instead implemented strategies such as home delivery.
This benefits both the owner of the establishment, allowing them to continue operating and generating income, and the marketing list consumer, who finds it convenient to have these deliveries delivered to their home at this time.Take a moment and
Even if the only thing you can do in these circumstances is work from home, communicate this to your customers. Let them check out 7 practices to better care for your corporate image know that you’re contributing to the fight against the coronavirus and that you’re actively supporting them. Customers will appreciate your efforts and communication.