The importance of having a content plan lies in the fact that if you’re clear about your goals from the start, it will be easier to measure your progress over time. This way, you’ll also be able to calculate your margin of error and know how much of your time and budget you’re willing to risk in the process.
Objectives vary by company and can also change over time. Initially, your brand may need to nigeria phone number library attract a larger number of users. Later, you’ll want those users to become leads and, ultimately, convert. For this reason, it’s always useful to know where your business stands and what results you’re aiming for with your marketing strategy.
If you need ideas, I’ll share some goals that might serve as a trigger:
Improve your engagement
Generate brand recognition or brand awareness in users.
Educate or nurture your leads.
Increase sales.
Increase the lifetime value of your customers, that is, the average time they spend choosing your marketing list company.
Define KPIs
Once you’re clear about your goals, you can focus on how you’ll measure the results of your content benefits of an html sitemap marketing strategy.
KPIs (Key Performance Indicators) are key performance indicators that help you measure your business’s performance in terms of advertising. You’ll want to choose the KPIs that fit your strategy.
For example, indicators to measure results in social networks can be:
Number of followers or subscribers
Number of mentions.
Number of profile views and interactions (profile comments, likes, reactions to stories, and shared items).
However, the performance indicators of a website or blog can be very different:
DA (Domain Authority).
PA (Page Authority).
Spam Score.
Dofollow or nofollow links.
Position of the keywords through which the site has been positioned.
Which keywords and how many of them got users to find and navigate the website?