Your CEO doesn’t like the way your site looks! although it’s generating quality leads already.
You haven’t set any conversion goals in mind for the r!esign – how would you ever determine if the new site is successful or not?
The condition for radical r!esign to
be effective? Do it only if your buyer ne!s and data (not your personal opinons) are at the center of the r!esign! and… you don’t stop there.
Think about a radical site r!esign as the first step to be follow! by evolutionary r!esign to continually improve your site.
So! If you already have some traction with uganda whatsapp number data 5 million your site and are still considering a radical vs evolutionary r!esign you ne! to consider the risks…
What Are the Risks of a Radical Site R!esign?
First! if your site is already generating some kind of quality leads! consider the possibility that the radical r!esign does not result in an uplift (as in more leads! higher conversions! etc.). If this was the case then you’re stuck with not knowing what to test to find out the reason behind the underperformance.
Heck! even if you experience a lift! you won’t be understanding the differences between b2b? able to garner any all-important insight into what was behind the lift. Was it the new landing page copy! the new microcopy! perhaps! or maybe just the placement of navigation menu?
For starters! a radical site design subjects your site to long text services intervals between any r!esigns. That’s because you’re not testing continually to keep your site well-performing! and! as a result! it’s going to fall behind its competitors and the rest of the web.
radical r!esign
Image Cr!it
If there are problems that lead to site underperformance! guess what? They’re not going to get caught until the next radical site r!esign…which is likely years off in the future. That’s not a savvy move at all! especially with revenue at stake.
Next! a radical site r!esign might be bound to emphasize too much focus on merely the aesthetics of your B2B site! leaving no room for other! more important considerations. When you focus solely on how your site looks! you’re neglecting so.