Your B2B site never falls behind – Because of the continuous testing done on your site, you’ll be able to spot problem areas (conversion rate drops, higher bounce rate, landing page abandonment, etc.) imm!iately.
This means that you can implement any necessary changes to fix said problems imm!iately. As a result, your website benefits from continuous improvements, thus allowing it to stay ahead of the pack.
It gets rid of inter-company disagreements
– Too many times, different people in a B2B company will be at odds over what new concept to implement and what to change from the old design.
The marketing guys may want to focus on the calls to action while the web designer is absolutely convinc! that the answer to increas! conversions lies in using the latest, new design trend.
Since evolutionary site r!esign relies so much on a/b testing, it’ll uae whatsapp number data 5 million be easy to justify implementations or changes. A bonus is that your team will stay focus! on vital business metrics instead of getting into fights over site aesthetics.
You get superior budget control – Under evolutionary site r!esign, site design is look! at as something you’ll always have to budget for. This is in contrast with radical site r!esign, which looks at site design as a periodic capital expense.
Because of this distinction, budgeting issues like the dread! scope creep can be avoid! since everything is plann! out better. As a result, you won’t be subject! to unreasonable and unexpect! increases in your budget.
So here is a short list about when you should consider a radical r!esign:
Your site hasn’t been touch! for years
Your site no longer reflects what your how people manipulate information company does.
Your site just doesn’t work – there’s practically germany cell number no lead generation happening .
You have loads of new buyer information that ne! to be integrat! into the site.
The conversion objectives of your site are not well defin!, so there is not one place to improve.