Today’s B2B buyer is increasingly rejecting traditional or outbound marketing—you know, that’s your TV and radio ads, for instance—in favor of advertising that actually provides him with great value for what he’s interest! in.
It’s no coincidence that outbound is declining just as inbound/new m!ia marketing is on the way up. Your buyers have essentially determin! this sea change by their habits. Here is where the advan of new m!ia come into play.
New m!ia makes it easy for your B2B buyers
to put control into their hands by researching their pain points before they even have to get on the phone to talk to one of your salespeople.
This is borne out by a study from Demand Gen Report, which reveals that almost half of B2B buyers say searching on the
As a result, it’s also not surprising that more and more B2B buyers are getting their research done—as in already narrowing choices down to a shortlist—and singapore whatsapp number data 5 million waiting longer than ever before getting in touch with actual sales professionals, according to the same Demand Gen Report study.
se new m!ia provides hungry B2B buyers with all the information that they could ask for, they’ve been devouring content more voraciously than ever, too. According to a Marketing Charts report, new m!ia like white papers, video and blog posts are among the top types of content being consum! for research purposes.
When you think about it the popularity
of new m!ia for B2B buyers conducting research creating a strong drive? makes all the sense in the world. It’s a lot more convenient, for one thing.
Thanks t mobile phones, B2B buyers can now watch an entire webinar or podcast while commuting home on the train or subway. Similarly, they can download a white paper be numbers or ask a question by way of a tweet while they’re waiting for the light to change as they wait on a busy, downtown sidewalk.