The structure determines the user-friendliness of navigation, the distribution of link weight between pages, and the speed of scanning by search bots. The latter is especially important for large online stores with thousands of product items.
Basic requirements for the structure:
- an intuitive system of product categories/subcategories for the user;
- minimum possible nesting of pages;
- absence of errors in interlinking – broken or cyclic links.
Online stores most often use a tree structure: from the main page, the user goes to product categories, then to subcategories and the products themselves. This is a convenient and familiar site scheme for many, in which you can find the page you need without unnecessary transitions.
Content and texts
Let us note right away that today it is impossible industry email list to bring an online store to the top of search results without develop the best lead generation funnel placing quality content on it. The content of the site affects ranking both directly (the search engine determines the keys in the texts, uniqueness, etc.) and indirectly, since behavioral factors depend on it. To achieve mobile list a good result, special attention should be paid to the content on the product pages:
- detailed and informative descriptions;
- availability of photos of the product from different angles;
- indication of the current price.
An additional bonus will be video reviews, which will allow the buyer to better understand the features of the product.
Text content must be useful for the user and meet technical requirements:
- uniqueness not less than 95%;
- key frequency up to 3%;
- water content up to 60%;
- Academic nausea should not exceed 9%.
These figures are optimal if you check the text through Unicheck services: uniqueness check and semantic analysis. If you use other services, the calculation methods and optimal values for each indicator may differ.
Graphic content affects page loading speed
Therefore, it is also important to optimize the size of photos and images. For example, in product cards, it is better to use several image options with different resolutions – smaller photos are loaded together with the page, and after the user clicks on one of them, a photo with a higher resolution is loaded for detailed viewing.
Also, the speed of loading content is affected by hosting. Choose hosting for online storewith servers on SSD disks – sites on them work 5 times faster than on regular HDD. Pay attention to the distance of the data center from your target audience, the web server on the hosting and the uptime declared by the hoster.