The main tool for attracting customers to almost any online store is SEO optimization. In the e-commerce sphere, this channel brings about 60% of all traffic to the site for domains older than one year. At the same time, you do not need to pay for transitions, as in contextual advertising. You get a constant flow of engaged visitors from organic search results.
But there are also a number of difficulties in SEO promotion of an online store. The main one is time. After the launch of a young online store, the search engine must index it so that it can continue to be displayed in search results. This alone takes up to 2 months. After indexing, the young site occupies low positions in the search results, and constant work is needed to optimize it so that the positions begin to grow. Therefore, along with SEO, it is better to use other methods of attracting users to the site so that the online store begins to generate income as soon as possible.
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Internal optimization
SEO work to improve an online store must job function email database begin with internal optimization. This is the first of two large-scale stages, which includes:
- technical work on the resource,
- expansion of the semantic you ever wanted to know about core and structure;
- content optimization;
- work with usability.
Let’s consider the main stages of internal optimization in more detail.
Technical audit
One of the most common reasons for low mobile list resource positions is technical errors. They can negatively affect ranking, cause incorrect indexing or even close some of the site pages from users.
Therefore, an important stage of the comprehensive promotion of an online store is the analysis of the technical condition of the resource. In the process, specialists collect data on the main technical errors, form a work plan for internal optimization and technical specifications for implementation.
Expansion of the semantic core
Without going into details, the semantic core is a list of keywords that target visitors can use to get to the site from search. They are all grouped by relevance, and each group of keys is placed on a separate page of the resource that answers a number of similar user queries. The more complete your semantic core is, the more queries you will be displayed in search results, which means the higher the visibility of the resource.
It is also important to exclude any irrelevant queries from the semantic core, the main ones being:
- Product categories you do not sell.
- Names of models and manufacturers of goods that are not in stock.
- Keywords that bring in non-targeted traffic: “free”, “inexpensive”.
- Mentions of competitors’ names.
Irrelevant keys on the resource pages can negatively affect the SEO optimization of the online store, worsening behavioral factors. After the formation of the semantic core, specialists begin to distribute key groups on the site. This requires work with the structure.