In the world of SEO and digital marketing , the concept of “ helpful content ” has become a key factor for success in search engines, especially since the implementation of the Google Helpful Content Update in August 2022. This is a historic event that has come to change the history of digital marketing as we know it, or at least the way it is practic and execut.
Algorithms are design to improve the user experience by optimizing the way information is serv and classifi, seeking to meet user nes.
But, to begin: What is truly useful content? Well, we’ll uncover that little by little throughout this article, which you’ll surely find interesting.
What is useful content according to Google?
The concept of useful content has establish itself as an essential pillar of SEO strategies , key to achieving good rankings in search results. According to Google, useful content should not only inform users but also provide real value , unlike content that seeks only to manipulate algorithms to improve its position without offering a meaningful experience.
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Differences between useful content and manipulat content
Content can be classifi not only bas on its characteristics and purpose, but also bas on its usefulness (a distinction that Google primarily achieves). Thus, content can be classifi into the following two broad groups:
Useful content
Useful content is distinguish by its originality , its well-research nature, and its generally produc by subject matter experts . It follows the EEAT (Expertise, Knowlge, Authority, and Trust) guidelines . The main objective i brother cell phone list to meet user nes by providing accurate, practical, and detail answers.
Creating useful content not only improves the user experience but also boosts SEO ranking, as Google rewards content that truly adds value. Some of the most useful content typically found online are guides, analyses on specific topics, and articles that answer frequently ask user questions. We’ll explain this in more detail later.
Manipulat content
This type of content, on the other hand, is often superficial, repetitive, or design solely to include keywords to attract traffic without offering any real value. Manipulat content , which often passes as spam, usually meets these characteristics:
- Low quality : These are articles that repeat information from other sources without providing analysis or add value, i.e., those that simply list facts without context or explanation.
- Keyword-focus : Content that’s design to manipulate algorithms rather than address the reader’s nes—that is, it’s over-optimiz. For example, an article that repeatly mentions a keyword without delving into the topic or offering useful information.
To counteract this type of action, Google seeks to identify and promote useful content through specific guidelines and EEAT evaluations and its spam- focus updates ( Google Spam Update ) that reinforce the importance of authority and reliability in content creation.
What content does Google consider useful? Examples
The concept of useful content, according to Google, focuses on providing information that truly meets users’ nes and is design to offer them a positive experience. Below are some practical examples that illustrate what constitutes useful content:
Detail guides
This approach not only ucates the reader, but also provides them with practical tools they can apply in their own lives, thereby increasing aero leads the likelihood that they will return to the source of information.
For example, an article that explains in depth how to plant and care for a garden . This type of content might include step-by-step strategies for effective keyword research instructions, the best types of plants according to the season, tips on climate and soil type, and how to deal with pests.