Companies that use full-funnel marketing need to connect with potential customers at every step of their decision-making journey. They must provide potential customers with as much information as possible about their products and services, as well as inspire them to take action.The main benefit of full-funnel marketing for companies is that it allows them to offer potential customers a better experience than their competitors. When a potential customer lands on a company’s page, they are not just getting an advertisement for their products and services, they are getting a more complete picture of what the company does and how it can solve the customer’s problems.

Funnel Stages in Full Cycle Marketing

1. Top of Funnel (TOFU)
At this stage, we reach out to potential customers who are not yet familiar with our company, product or service. The goal at this stage is to attract as many people as possible who may be interested in our product.

What methods are used at this stage?
– Advertising on social networks and in search engines
– Creating landing pages
– Content marketing and creating attractive content that will help interest users and push them to further action

2. Middle of Funnel (MOFU)
At this stage, we begin to interact email list and establish contacts with those who are already familiar with our brand, our product or service. Our goal is to maintain the interest of those who came to our site at the first stage and provide them with more information.

What do we do at this stage?

– Sending email newsletters about our company, product or service
– Creating detailed information 2024 updated usa phone number data about our products on the website (description, functionality, comparison with competitors)
– Organizing webinars, demonstration videos

3. Bottom of funnel (BOFU)
At this stage, we work with those who have already shown interest and are potential clients. Our task is to convince them to choose our products and attract them to purchase.

What do we do at this stage?
– Provide more detailed information about our products (specifications, prices, capabilities)
– Organize demonstrations and test versions of the product for potential clients
– Work with reviews and recommendations

What are the benefits of full-cycle marketing?

Full-funnel marketing also helps cz leads companies increase their sales numbers as they work to improve the customer experience. When a prospect has access to additional information and sees that the company values ​​their time and needs, they are more likely to make a purchase.

Another significant benefit of full-funnel marketing is its ability to show more accurate results from a marketing campaign. When a company follows this strategy, it can analyze each stage of the sales funnel and determine where it is losing the most potential customers.