Full-funnel marketing is a marketing strategy that uses relaxed communication channels to lead potential customers through the entire sales funnel. This strategy, aimed at increasing conversions and sales, uses a comprehensive system of marketing tools and technologies that includes both up and down the funnel. Companies that use full-funnel marketing need to connect with potential…

Reputation management is the process of managing and Why is this necessary? controlling the messages people receive about a company, brand or product. With the development of the Internet, this process has become especially important. Why? Firstly, searching for information on the Internet has become one of the main sources of knowledge for many people….

Marketing research is the process of Marketing Research Methods gaining information about the market and its customers. As well as the products or services that a company offers. It helps companies understand the needs and wants of their customers, and determine how they can satisfy those needs and wants. 1. Identifying customer needs and wants….